Kosherfest, the annual event that attracts kosher food producers, buyers, and vendors, has announced that it will not be returning. This news is devastating for those who look forward to the event each year.
The organizers of Kosherfest announced in an email that the event will no longer continue. This decision was reached after discussions with consultants and exhibitors, as well as thorough analysis. The changing responsibilities of supermarket category managers and the elimination of the kosher market were cited as reasons for the difficult decision.
Exhibitors at Kosherfest, a trade show for kosher food products, are questioning the return on investment (ROI) for exhibiting at the event. According to some major supermarket chains, the show has lost its appeal to buyers. As a result, exhibitors are reconsidering their participation in the event.
After years in the making, the market has undergone crushing changes. These changes have left their mark on Kosherfest, making it too niche to make sense.
According to the organizers, the responsibility for the kosher food category within supermarket chains now falls under the grocery buyer. These buyers are in charge of sourcing and purchasing a variety of products, not just exclusive to kosher. Therefore, they are more likely to attend food events that showcase a wider range of items. As a certified kosher-only food show, Kosherfest is considered too niche for their attendance.
The organizers have started planning for the upcoming exhibition. They have promised to refund all deposits within the next two to three weeks due to a change of course.
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