Hi I’m Yankee Bloch, founder of Meshuga 4 Sushi [Meshuga means “Crazy” in Yiddish] and I absolutely go “crazy” for fishing and catching “Yellowfin Tuna” on the coast of Mexico, I do so every few months.

From a young age, I instilled in my sons a passion for fishing, and it was on a faithful day back in the summer of 2002 that the idea of Meshuga 4 Sushi was conceived. In November of that year, being an avid fisherman, I was in La Paz, Mexico fishing at the height of the Yellow Fin Tuna season. My sons and I encountered a large school of enormous yellowfin tuna, that day, we each caught several 120 pounds + Yellow Fin Tuna.

Once back at the shore, the captain started to fillet the tuna. I took a piece of this stunning toro[belly] grade maguro [“maguro” means tuna in Japanese] and, dipped it in the salty ocean water, took a bite of the tastiest, freshest yellowfin I ever had. My sons & I have never forgotten that day.

After this first bite, I felt all that was missing was some wasabi:) The rest is history, Meshuga 4 Sushi opened its doors in 2011, and fresh sushi is the centerpiece of my daily mission.

If you see me around the restaurant please stop me to say hello, my family & I are absolute “Meshuga 4 Sushi” and think you will be too.